Challenge: Recognising the popularity of Cornwall among German tourists, we sought to enhance the visitor experience and potentially increase bookings by providing website content in German.

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Solution: We began translating client websites into German, leveraging native language expertise to ensure accuracy and cultural relevance. The focus is to make information about local activities and attractions more accessible to German-speaking visitors.

 

Results (Trial in Progress):

• Enhanced Visitor Experience: Providing information in their native language aims to create a more welcoming and comfortable experience for German tourists.

• Potential for Increased Bookings: Offering German-language content for activities like creative workshops and sports classes may attract more German families and individuals.

• Addressing Language Preferences: While many Germans speak English, providing content in their native language demonstrates a commitment to inclusivity.

• Increased Website Traffic: The aim is to see an increase in website visits from German speaking countries.

• Trial and Learning: This is a trial to see how many german speaking people are interested in having local activities marketed to them in their own language.

 

Key Takeaway: Multilingual websites can be a valuable tool for businesses in tourist destinations, but understanding the target audience's language preferences is crucial.